Share the full sensory experience. “Maaart,” a digital marketplace for experiences, is now live.

[Click here for the press kit]

Trade not just videos, but the entire sensory experience. Maaart is a new digital marketplace that leverages BodySharing technology to instantly sell and provide experiences that include not only moving images but also various sensations such as movement and touch.

Maaart Introduction Video: https://youtu.be/10L9EieNCAY
Technology Explanation Video (Live-Action): https://youtu.be/CAQJvE47n6A

H2L Inc. (Headquarters: Minato-ku, Tokyo) will officially launch “Maaart,” an online marketplace for selling and providing physical sensations as digital data, on July 17, 2025.

Maaart is a new digital marketplace designed to exchange experiential data containing multiple sensory inputs—such as movement and force—in addition to traditional video and audio content.
When an experience sharer uploads experiential data, it is immediately evaluated, and compensation is calculated. Uploaded experiences are then sequentially provided to users, creating a system where the experiences themselves circulate.

There are no restrictions on the types of experiences. A wide variety of experiences are available on Maaart, including sports, cooking, tourism, music performance, creative activities, education, rehabilitation, and the transmission of on-site skills. Users can share experiences that include sensory information that was previously difficult to convey, such as the pressure applied to a knife while cooking, the touch of the fingers when playing a musical instrument, or the relationship between movement and physical load during sports.

System Requirements

Maaart is available via a web browser and through dedicated apps for PCs and smartphones. When using the dedicated app, your PC or smartphone will record not only video footage but also experiential data such as movement and force. By using the “FirstVR” BodySharing device developed by H2L or other sensory devices, you can also record experiences that include muscle movement and sensory information.

Maaart Official Website (Google Chrome recommended): https://maaart.jp/
Maaart User Guide: https://b4a.maaart.jp/
Download the experience recording app here:
　└ iOS version (iPad, iPhone): https://apps.apple.com/app/id6736935158
　└ Android version: Scheduled for release in August 2025

Use Cases and Feedback from Early Users

Shared experiences are being utilized in a wide range of ways, such as enjoying them like watching a video, comparing them to one’s own movements for training, using them for education and skill transfer, or feeding sensory data to avatars and robots to reflect in their movements.

Early users have shared feedback such as:
“I felt like I was actually walking there, even though I didn’t have to go to the tourist spot.”
“I could immediately see the difference between my movements and those of a professional, which changed how I practice.”
“It conveys even the nuances of how to apply force, making it useful for education and instruction.”

Through Maaart and BodySharing technology, H2L aims to treat experiences as data, transforming sensations into data and circulating experiences as value.

Inquiries Regarding Maaart Official Information

H2L, Inc. Public Relations and Sales Department info@h2l.jp

[Company Profile]
H2L, Inc. https://h2l.jp
Established in July 2012. With the goal of sharing experiences, the company conducts research and development, as well as business development, for BodySharing®—a next-generation sensory sharing technology that follows in the footsteps of audiovisual technology. Our main products include PossessedHand®, selected by TIME magazine as one of the “50 Inventions That Will Change the Future in 2011”; UnlimitedHand®, which enables gesture and proprioceptive input/output for computers; and FirstVR®, which allows for easy gesture and proprioceptive input via a smartphone. H2L’s strengths lie in technologies that detect hand movements and proprioception from muscle bulges, and technologies that transmit proprioceptive feedback by applying multi-electrode electrical stimulation to the arm. By combining these technologies with avatar synthesis and teleoperated robots, we are working to realize BodySharing®.